Blog
Notes from inside the practice.
Plain-language writing on AI, diagnosis-first strategy, and building a referral-driven business — the same discipline behind every engagement, written down as it happens.
August 18, 2026
Why Roofers, Plumbers, HVAC Techs, and Electricians Can't Afford to Ignore AI
Missed calls are quietly bleeding revenue across the trades — and the businesses answering first, with AI, are already pulling ahead. Here's what the 2026 data says.
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August 18, 2026
How I Built This Website With Claude Code
I'd never opened Claude Code before this. Here's what happened when I asked Claude to help me solve the "which website builder" question — and built 95% of this site in an afternoon.
Read post →New posts land here roughly weekly — plain-language AI education, behind-the-curtain build notes, and whatever's actually working (or not) in the practice right now.